Know Which Digital Marketing Trends For 2019
Experts argue that by 2020, digital media budget will take about 24% of the advertising space. This is an increase from the known 15%. We can thus say that digital media is an essential aspect in business. Today, those in digital marketing need to go for latest trends and updates.
The use of chatbots remains a top digital trend, and it replaces the live customer care people. The use of artificial intelligence has made this popular and helps to communicate to customers as robots.
To reduce the website loading time, digital marketers are now using progressive web apps and accelerated mobile pages. The technology reduces the time your page gates to load on mobile devices to 0.5 seconds.
One of the leading digital marketing trends in 2019 is the rise in video use. The adverts are run on television and other shared platforms like Netflix, Facebook and even YouTube.
The marketers are using virtual reality and augmented reality, which is the latest digital innovation. When virtual reality is used, it provides a new environment but applying augmented reality will provide virtual items. The technology is used to enhance the buyer experience with the products and services before making the purchase. It helps the clients not to return the goods.
Content generated by users is also becoming popular. The online sellers like Alibaba and Amazon have tapped and now use this trend. The use of this trend allows the buyer to give their ratings and recommendations. The user-generated content approach has helped the seller recruits new buyers.
It is good that you try artificial intelligence in marketing. The marketers rely on AI to find a purpose in online profiling users and target the ads. The use of AI helps to power the chatbots, which engage clients and help in customer experience. Client satisfaction is one thing required, and the use of AI helps in digital marketing.
Omnichannel is another trend used today. Earlier, marketers talked to buyers through multiple channels. They applied emails, websites and social media independently. Tracking of clients has become easier when Omnichannel is applied to make the above platforms continuous and single.
Today, marketers are now using the personalization and marketing personalization to do marketing. It is easy to use automated emails to help people find what is relevant and make the purchase. With artificial intelligence, search engines and other marketing tools make it easy to curate content. A marketing company creates content relevant to target audiences.
Marketers are now using voice searches on popular platforms such as Amazon, and it has helped to replace typed searches.
For others, they prefer using the native ads. Visitors use ad clock software to block ads in their browsers. However, marketers use native ads that appear as needed content. Customers will interact with these ads.