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13. 7. 2019 @ 9:25

Important Facts about Domain Names

With changing times, it is important for a business today to have online presence for better performance of its operations. Businesses that manage to create and maintain online presence stand a great chance to perform better and further reach out to more of the potential customers. On this platform, the business requires to have a domain name. For this reason, there is a need to ensure the right name is used for such a purpose.

Matching the business name and the registered business name is one of the best approaches to use in this respect. It is through this approach that the business gets an opportunity to have the brand name of the business gain more weight. In the same regard, customers are able to easily relate the business to the website where they source for the products.

Extension is one of the basic components required in a domain name. The best choice in this respect is to select a name that ends with a .com when the domain name relates to the business in place. Considerations should also be made to include an extension that reflects the location of the business.

It is common knowledge that SEO usage determines ranking on Google. This is what determines if the content on the website will be found during a search. Where possible, it is important to consider having the keyword on the domain name. There are alternative approaches to use in increasing Google rankings making incorporation of the keyword on the domain name not to be of much importance.

Use of hyphens and numbers and numbers on a domain name is not important. This is, however, a big distraction for potential visitors to the site. Customers using the site require an easy to identify and type name to use. Easy names helps make the search easy and fast.
Trademarking or copywriting a business name is an important requirement. Domain names in the same respect should be unique to an individual business. Use of other business names in the domain therefore needs to be unique unless there is right authorization to use another business names.

A domain name’s length should be considered adequately. Consideration therefore needs to be made to ensure the existing business name is shortened when being used for the domain name. This however should be done in a way that it does not affect its relevance to the business. This is done in consideration of the visitors and the ease to locate the business name. Privacy of the business domain name is important. This helps in reducing chances of falling prey to the ever-rising cases of fraud prevalent on the online platform. In such it requires registering where one provides with basic contact information alongside other ownership information and this is why you need to choose business name carefully.

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